we made it

Vital Tunes Underground was born out of late nights, demos, and the undeniable energy in the “444” dorm room turned makeshift studio.

In 2022 their Freshman year, by sheer chance, a group of college kids who all lived in the same dorm with big dreams and a shared love for hip-hop started producing beats and recording music in between classes and weekend parties. They weren’t just students—they were artists, storytellers, and collaborators, determined to make their mark on the music industry. What started with a couple of back-and-forth freestyles and shows quickly evolved into a lifestyle.

Driven by their passion, they weren’t just building a brand; they were creating a community for students and young artists like themselves who felt the pull to create, collaborate, and grind their way to the top.

Today, Vital Tunes Underground stands for everyone balancing their studies with their dreams, for those who believe in good music, and for college kids everywhere trying to break into the industry.